Icon systems
Custom icons with clear construction and a consistent visual language, designed to stay coherent as the set grows.
About
Creatvie / People & craftVietnam
01
Small team. Close attention.
We build high-quality visual assets and brand identities for digital products, with care in every detail.
Creatvie started with one designer, then two. Today we are a small team of designers, illustrators and animators based in Vietnam. We share an obsession with the small things that make a product feel right.
One pixel can change how a shape reads. One frame can change how a movement feels. We keep refining until the details work together.
Clarity in every shape.
We refine proportions, spacing and optical balance so an asset holds up at the size people actually use it.
Consistency across the set.
Stroke, form and visual weight follow the same logic, from a single icon to a whole asset library.
Purpose in every movement.
Timing, transitions and easing help each animation feel clear, considered and at home in the product.
02
What we focus on.
Illustration & visual assets
Illustrations and symbols that share your product’s character, with the same care across every asset.
Motion design
Animated icons, illustrations and micro-interactions, refined in timing, transitions and the details between frames.
Brand identity
Logo design, color, typography and graphic elements, brought together in a focused visual identity with clear guidelines.
Start with one service, or combine them into a connected visual system. We define the scope around what your project needs.
03
A focused part of your team.
We work closely with product teams and studios. Start with a clear piece of work, then build on it as your needs grow.
- 01
A focused project
An asset, a set or a visual identity, from first exploration to final files.
- 02
Ongoing collaboration
Extend your existing visual language with assets that fit your design system and workflow.
- 03
A specialist for your studio
Bring us into a larger project to give its icons, illustration or motion the attention they need.
Good products deserve good details.
Have an asset, a visual identity or a product detail you want to get right? Let’s give it the care it deserves.
Start a conversationMeet our team
Different crafts. Shared attention to detail.
